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Subject To Change: Creating Great Products & Services for an Uncertain World

Subject To Change: Creating Great Products & Services for an Uncertain World
  • #: 124434
  • Price: $6.99 In Apple Store
  • Category: Books
  • Updated: 2009-10-28
  • Current Version: 1.0
  • 1.0
  • Size: 7.20 MB
  • Language: English
  • Seller: O'Reilly Media, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 2.0 or later
  • © AdaptivePath
  •  Add to Favorite apps

 

Description

By Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

Published by O'Reilly Media (http://oreilly.com/catalog/9780596516833/)

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Superb Reading Features

Through a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:

* Full book text search

* Several fonts and themes to choose from

* Built-in dictionary

* The ability to add annotations

* Landscape view

* Extensive cross-referencing and working hyperlinks

* Zoom function for images and screenshots

About O'Reilly Media

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks.

About Lexcycle

Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.

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Subject To Change: Creating Great Products & Services for an Uncertain World iPhone Screenshot 1
Subject To Change: Creating Great Products & Services for an Uncertain World iPhone Screenshot 2

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The information may be outdated (2011-04-14 07:43:44). For actual information go to iTunes

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